SONNET
A Sleep Brand Built From the Inside Out.
As CEO of Sonnet, Ben operates in the space he advises on — this is founder knowledge, not consulting theory.
As CEO of Sonnet, Ben operates in the space he advises on — this is founder knowledge, not consulting theory.
Sonnet is a DTC sleep supplement brand that Ben leads as CEO. Every element of the brand — product architecture, e-commerce build, lifecycle marketing, content strategy, and retail development — has been built hands-on.
This makes Ben uniquely positioned to advise entrepreneurs and investors entering the supplement and wellness space. He offers end-to-end brand development counsel grounded in what actually works in the market.
Entrepreneurs and investors entering the supplement, wellness, or CPG space who want a proven operator — not just an advisor — in their corner.